How We Sold a Brookline Condo After Nearly a Year on the Market

20 Winchester Street, Unit 3 | Coolidge Corner, Brookline, MA

What happens when a beautiful Brookline condo sits on the market for nearly a year without finding a buyer?

At 20 Winchester Street, Unit 3, the property had previously been listed with another real estate agent for almost a year without selling. When the sellers turned to the Batya & Alex Real Estate Team, we knew the home needed more than another listing. It needed a fresh strategy.

With complimentary professional staging at our expense, a new marketing approach, and a carefully coordinated launch, we welcomed more than 40 groups to our first weekend of open houses and secured an accepted offer shortly afterward.

The property ultimately sold for $1,029,000 on April 23, 2026.

Here's how we approached the sale and what other Brookline homeowners can learn from the experience.

The Challenge: A Brookline Condo That Wasn't Selling

Located in Brookline's sought-after Coolidge Corner neighborhood, 20 Winchester Street, Unit 3, offered many features buyers appreciate: high ceilings, hardwood floors, oversized windows, an updated kitchen, and a flexible three-bedroom layout.

The 1,296-square-foot condominium also benefited from its convenient location near restaurants, shops, public transportation, and the Longwood Medical Area.

Yet the previous listing had failed to produce a sale.

For us, the question wasn't simply how to get more people through the door. It was how to help buyers recognize the property's value and generate renewed interest.

Our Strategy: Reintroducing the Property to the Market

1. Complimentary professional staging — at our expense

We believe that presenting a home at its best is an essential part of a successful sale. That's why we cover the cost of professional staging for our sellers, rather than asking them to pay for it.

For 20 Winchester Street, we partnered with Fitzgerald Home Interiors to transform the presentation of the condominium, highlighting its generous living spaces, natural light, and architectural character.

The staging helped buyers envision themselves living in the home and created a welcoming first impression, both in our professional photographs and during showings.

Professional staging is part of our commitment to our sellers and one of the ways we invest in marketing their properties.

2. Professional photography and video

A buyer's first impression often happens online, long before they schedule a showing.

We arranged professional photography and video to highlight the home's best features and create a cohesive presentation across our marketing channels.

For a Brookline condo competing with other available properties, compelling visuals can make an important difference in attracting attention.

3. Targeted marketing and neighborhood outreach

We didn't rely on the MLS alone.

Our campaign included direct mail, neighborhood outreach, online marketing, and promotion through our real estate network.

We wanted the property's return to the market to feel like a new opportunity, not simply another listing that buyers had already passed over.

4. A carefully planned first weekend

We coordinated the launch so the property was fully prepared before the first showings.

The response was immediate. More than 40 groups attended our opening weekend, creating the kind of renewed interest the sellers had been hoping for.

An offer was accepted shortly afterward.

The Result: A Successful Brookline Condo Sale

The property sold for $1,029,000, matching its final asking price.

After a lengthy previous listing period, the home found its buyer following our relaunch.

For the sellers, it was a welcome result. For our team, it reinforced the importance of preparation, positioning, and a thoughtful marketing strategy.

What Can Brookline Sellers Learn From This Experience?

Pricing matters, but presentation matters too

One of the biggest mistakes sellers can make is assuming that price is the only reason a property hasn't sold.

Pricing must reflect comparable sales, current competition, and buyer expectations. But even a competitively priced property can struggle if its presentation doesn't communicate its strengths.

We look at pricing, staging, photography, and marketing together rather than treating them as separate decisions.

The first impression is especially important

When a home first enters the market, buyers are paying attention.

Strong photography, accurate listing information, a well-prepared property, and a coordinated launch help make the most of that initial interest.

If a listing has already been on the market for months, a meaningful relaunch may be more effective than simply refreshing the same photographs and description.

A strong offer is about more than price

When evaluating offers, we consider financing, contingencies, timing, and the buyer's ability to complete the transaction.

Our goal is not simply to attract offers. It's to help sellers understand their options and move toward a successful closing.

Frequently Asked Questions About Selling a Condo in Brookline

How can I sell my condo faster in Brookline, MA?

Start with a realistic pricing analysis based on comparable condo sales. Prepare the property before listing, invest in professional photography, and develop a marketing plan designed to reach qualified buyers. The right approach depends on your property's location, condition, and competition.

What should I do if my Brookline condo isn't selling?

Review the listing's price, photographs, staging, marketing exposure, and showing feedback. Sometimes a price adjustment is appropriate. In other cases, the property may benefit from improved presentation or a complete marketing relaunch.

Is professional staging worth considering for a Brookline condo?

Professional staging can help buyers understand room proportions, furniture placement, and the potential of a property. It can be especially useful in older Brookline buildings with distinctive layouts or architectural details. Results vary by property.

At the Batya & Alex Real Estate Team, we provide professional staging at our expense as part of our seller marketing services.

How do I choose a real estate agent to sell my Brookline condo?

Look for an agent with local condo experience, a clear pricing strategy, strong marketing capabilities, verified client reviews, and examples of recent successful sales. Ask how the agent plans to prepare, promote, and negotiate the sale of your specific property.

Thinking About Selling Your Home in Brookline?

Every property has its own story, and every sale deserves an individual strategy.

With more than 15 years of experience, over $200 million in career sales, and a collaborative two-agent approach, the Batya & Alex Real Estate Team at William Raveis helps homeowners throughout Brookline, Newton, and Greater Boston navigate the selling process.

From complimentary professional staging at our expense to photography, video, targeted marketing, negotiations, and closing, we're personally involved every step of the way.

If you're considering selling your Brookline home—or your property has been on the market without the results you expected—we'd be happy to discuss your options.

Contact the Batya & Alex Real Estate Team

Batya Natan & Alex Kumas | William Raveis Real Estate | 617-360-1991